A.S Apothecary is a niche skincare and fragrance label founded in 2014 by Amanda Saurin. Over the last few months Weekend have been working with the brand on its communications strategy, as well as collaborating on content production and planning for the companies e-commerce site and social media channels.
Evolving Elmore Court from a 750-year-old family home into a prestigious wedding and events venue was an ambitious £1m project by new owner Anselm Guise. As well as the full refurbishment of the house, a new soundproof ‘eco ballroom’ was designed and built in the grounds of the Elmore estate. With the build and refurb completed in October 2013, the huge task of marketing the new venue began.
Weekend were invited to develop a robust content, editorial and digital strategy designed to build excitement around the brand, attract press attention and secure bookings. Just 13 months after opening for business, Elmore Court is fully booked for 2015, with an engaged following and enjoying regular features in many leading publications including Tatler, Vogue, Sunday Times Style, Brides, Stylist and more.
Wilderness is a multi-award winning festival combining live music, contemporary arts and an array of theatre, craftsmanship and dining experiences. The story of Wilderness is one of gently rolling back the steel fences and quietly asking people of all ages to live together for one weekend; a story of exploring the widest lens of cultural ambition and inviting the outdoors into the heart of the artistic experience.
Weekend were responsible for designing, producing and managing several on-site events for the 2014 festival, as well as producing an array of visual content exclusively for distribution across the festivals digital channels. We are excited to be working with Wilderness again for the 2015 festival, which takes place this summer from 6-9 August and will be headlined by Björk and Ben Howard.
House of Hud
Communications planning and editorial consultancy for House of Hud, the UK’s leading event management and production company. Founded in 2004 by creative director and designer Katherine Hudson, the House of Hud group of companies are in the business of creating luxurious, stylish and atmospheric environments for weddings, festivals, corporate and private events.
Windle & Moodie
Windle & Moodie is an award winning hair salon based in Covent Garden, London. The salons editorial and catwalk stylists are at the forefront of trends in fashion, beauty and popular culture. After a celebrated 20 years in hairdressing, and a highly successful partnership with the critically acclaimed haircare brand Bumble and Bumble, W&M developed and launched their own product line in 2014.
The evolution from salon to e-commerce store meant rebranding, adopting a new marketing strategy and a shift in focus away from local advertising to national concepts. Weekend created a content strategy that would unite the brand’s offline and online activities, drawing on their vast fashion knowledge to build an engaged following and allow global promotion away from local advertising to national.